BMW Launches BMW X3 Customer Video Portal:
Consumers Can Watch Production of Their Custom-Made BMW X3.
Woodcliff Lake, NJ – January 19, 2011… Starting on January 20, BMW customers will have unique access to the creation of their custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC.
Customers can view the footage by creating a My BMW account on bmwusa.com and entering their X3 order number or VIN. Using seven cameras in BMW’s South Carolina plant, BMW delivers X3 customers with video that tracks their vehicle through the various stages of final assembly. The video does not have an expiration date, giving consumers round-the-clock access to the assembly footage, and the video can also be downloaded and shared with interested friends and family members.
Available this month, the new BMW X3 builds on the success of its first-generation counterpart, offering drivers increased space, functionality, efficiency and comfort. The first BMW X model to be equipped with electro-mechanical power steering as standard equipment, the vehicle also offers owners the option of Dynamic Driving Control and BMW ConnectedDrive driver assistance systems.
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