BMW Launches EVolve Mobile App and Online Dashboard, Gauging Compatibility for Electric Vehicle Prospects
Tracking the mobility of today’s consumers, BMW EVolve helps drivers evaluate their EV readiness and aids BMW engineers in developing future innovations
Woodcliff Lake, NJ, April 19, 2011— BMW’s EVolve mobile app launches today, available through the Apple iTunes Store and available in the Android Marketplace in late April. EVolve will determine if the current transportation habits of a driver are compatible with the electric vehicle lifestyle regardless of their cars’ make or even their mode of transportation.
The Wherever You Want To Go documentary series—which asked the world’s foremost minds how electric vehicles would change the futures of mobility, technology and cities—marked the beginning of the company’s foray into “Collective Engineering,” collaborative problem solving that looks beyond their all-electric vehicle, the BMW ActiveE field trial, and beyond BMW to address the mobility challenges of 21st Century urbanization overall.
To build upon the conversation initiated by these groundbreaking films, the EVolve app aims to open drivers’ minds to the benefits of adopting the EV lifestyle by demonstrating their potential cost savings and environmental impact. In line with the collective engineering notion, the app has been designed in partnership with MINI E drivers—actual EV drivers currently participating in the BMW Group’s first formal field trial, which began in 2009. The app provides tips from this group of seasoned drivers, based on their experiences thus far. Drivers also have access to real-world comparisons that put their energy and transportation usage into context, such as equating a vehicle’s CO2 emissions to that of a home television. Ultimately, following three complete “trips” with the app, the user will be given a compatibility rating letting them know how an EV might fit into their daily life.
Source: BMWUSA
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